Journey of Bottled Water

23 Mar, 2021 3:21:37 PM / by Transport Corporation of India Ltd

 Bottled water

In a nation like India that houses 1.3 billion people, half the population lives in a water crisis. Our country is placed at the 120th position amongst 122 countries in the water quality index, according to a NITI Aayog report on Composite Water Management Index.

This year, the theme for World Water Day by the United Nations (UN) is ‘Valuing Water’, to “support the achievement of sustainable development goal (SDG) 6: water and sanitation for all by 2030.”

While some of the immediate measures, however small, could be practicing and raising awareness on preventing #WaterWastage and #ReusingWater wherever possible, have you ever wondered how did the bottle of water get into your hand?

To answer that, we need to examine the fundamentals of transportation as part of logistics, and logistics as part of the supply chain.

The bottled water did not suddenly materialize in your hand. You may have taken it out of your refrigerator, or from a vending machine, or from a corner store, or any of several other places, i.e., it was stored.

Storage in the context of logistics is most often associated with a warehouse or a distribution center. Here we have a distribution center and happen to call it a ‘corner store’.

You had something of value to exchange with the store in return for the bottled water – money. You concluded that the bottled water was of more value to you than the price you had to pay. The corner store concluded that what you were willing to pay was of more value than keeping the bottled water on the shelf or in the cooler. The two of you made a deal. This notion of value and its exchange is also a fundamental tenet of supply chain management.

Nothing happens until someone buys something!

We have an exchange of value – the bottled water and the selling price – that illustrate two of the fundamental themes that take place in transportation, logistics, and the supply chain; the movement of product and the movement of money. How did you know to go to the corner store for the bottled water? Because you had information, another fundamental theme of transportation, logistics, and the supply chain.

Transport has always been a key concern for the bottled water business model. Transport strategy focuses on the following four key areas:

  1. Reduce distance to consumers
  2. Use of alternative transport
  3. Exploring new technologies
  4. Optimizing payload

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#WorldWaterDay #ValuingWater #EveryDropCounts #WaterIsLife #SaveWater #LeadersInLogistics